Greek shipping is not just another productive sector of the economy. It is the living imprint of a timeless bond between the Greek people and the sea. A relationship not solely built on geography, but deeply rooted in culture, tradition, and entrepreneurial instinct. With a fleet that moves over 17% of global maritime trade, Greece stands as a true cornerstone of international shipping activity.
Yet, despite its scale, contribution, and historical continuity, the way shipping is communicated often falls short. The spotlight remains fixed on technical or operational data, overlooking the deeper essence of these companies: that they are visionary entities with values, global influence, and a strong sense of social responsibility. In a world where image and strategic communication shape a company’s reputation and influence, shipping must transition to a new era — from silent efficiency to meaningful and inspiring representation.
And that is precisely where I find a professional challenge that fills me with both inspiration and responsibility. As a Client Relations Consultant at MASO Strategic, I have taken on the mission of helping elevate shipping companies not only as economic agents, but as policy shapers, institutional stakeholders, and carriers of social and environmental consciousness.
MASO Strategic is not your typical public relations agency. It is a hub of strategic influence. It operates at the crossroads of entrepreneurship, institutional networking, communication, and strategic foresight. Our purpose isn’t just to make a company “visible,” but to give it a voice, a position, and a distinct identity within the institutional and societal landscape it operates in.
In the shipping sector, this is more essential than ever. The pressures of the green transition, compliance with IMO regulations, rapid advances in navigation technology, the incorporation of ESG parameters, and the rising demand for top-tier human capital — all create a complex landscape where communication is no longer a supporting tool; it must become strategic.
Greek shipping has the capabilities, the knowledge, and the global perspective. What it needs is a new language. A narrative that ties technocratic efficiency with human dimension, business edge with societal value. Every shipping company has its own story, its own journey, its own innovations — and these deserve to be communicated with coherence, substance, and credibility, not just to the media, but within public discourse, institutions, and markets.
My mission is to act as a connector. To deeply listen to each client’s identity, understand their values and priorities, and transform those into targeted actions in public relations, institutional engagement, and strategic outreach. To help each shipping company develop a “face” and a “voice” — not through fleeting tactics, but with depth, continuity, and institutional impact.
MASO Strategic offers the ideal setting for this approach. It merges expertise in lobbying, knowledge of international business, familiarity with the political landscapes of Greece, Cyprus, and the UK, and an ability to build trust-based relationships — not only with clients, but across entire ecosystems. We are a modern “influence mediator,” supporting companies to achieve more than recognition: to claim their space in shaping the future.
In this journey, my contribution is not theoretical. It’s practical, continuous, and grounded in human relationships. That’s why I don’t see the role of a Client Relations Consultant as a mere “service function.” I see it as an ongoing negotiation of meaning and purpose — a role with inner depth and external impact. Each day, I work to bring forward what many don’t see: the human, technological, social, and geopolitical value of Greek shipping.
The challenge is great — but my excitement is greater. Together with the team at MASO Strategic, I begin this journey with one goal: to contribute to the shift from “shipping by numbers” to shipping with substance and influence. To support a sector that doesn’t merely move goods, but transports ideas, relationships, opportunities, and values.
Greek shipping has so much to say.
At MASO Strategic, we’re here to make sure it’s heard — clearly, credibly, and with the power it deserves.
By Fotini Kaffetzaki
Client Relations Consultant
Maso Strategic
